The Challenge

Michael Nochimson and Alex Roman faced an uphill battle in their race for Verona, NJ Town Council.  They were up against a popular incumbent in a difficult political environment.  Roman in particular had lost a previous bid for Town Council by a wide margin.  

The Approach

Nochimson and Roman engaged Publitics partner, Henry de Koninck to serve as general consultant and lead strategist on the race.

The Publitics team worked to devise a clear good government message and persuasion program for Nochimson and Roman, while emphasizing Nochimson's accomplishments and Roman's vision for the town.

The Results

Both Nochimson and Roman won on Election Day by a significant margin.  Our work on the race was recognized by industry peers with a Sliver Eagle Award.