Spiller 2016: People over politics.

In a turbulent political environment, the campaign needed to take control of the narrative early, neutralize outside threats and tell a story of progress. 

Untitled design (4).png

Publitics Political devised an aggressive communications and mail program to reach key voters.  We began by analyzing the data to develop a universe of likely voters.  Additionally, we found additional voters, that we needed to mobilize in a potentially historically low turnout election.  

Using the data, we developed a mail and communications that took voters through a story of progress while drawing important contrasts between Sean and the opposition.  


The Results

On election night, Sean garnered a decisive 72%, winning precincts that he lost when he first ran in 2012. 

Precise targeting, cutting-edge story telling.