Publitics Political devised an aggressive communications and mail program to reach key voters. We began by analyzing the data to develop a universe of likely voters. Additionally, we found additional voters, that we needed to mobilize in a potentially historically low turnout election.
Using the data, we developed a mail and communications that took voters through a story of progress while drawing important contrasts between Sean and the opposition.
On election night, Sean garnered a decisive 72%, winning precincts that he lost when he first ran in 2012.