2018 Election Cycle Wrap-Up

We have just wrapped up a historic election cycle. Voters throughout the United States sent a message loud and clear. From state to state, up and down the ballot, Democrats scored resounding victories.


The Publitics team is proud to have played a role in helping candidates on two coasts, up and down the ballot, achieve success at the ballot box. We’ve built our firm on bringing an integrated, cutting-edge approach to campaigns that combines both art and science, including creative testing in our direct mail and media programs, integrated voter-targeted digital advertising and direct mail programs and research-based creative across mediums.

In 2018, we helped our clients bring these tools to bear to win races and set records including:

  • Essex County Executive Joseph N. DiVincenzo’s record-setting win, bolstering the entire Democratic ticket in key areas with chief strategist Phil Alagia.

  • Helping Democrat, Tara Prupis, win her primary then unseat a popular Republican incumbent on the Millburn Township Committee, while driving record turnout.

  • Repelling a strong challenge from Republicans in Little Falls, New Jersey re-electing two Democrats to council and picking up a third seat.

  • Winning a high-profile, competitive mayor and council race in overwhelmingly Republican Roseland, New Jersey, electing Democrats James Spango as mayor and Eileen Fishman and Roger Freda to council with chief strategist and campaign manager Phil Alagia.

  • Helping LBPEA-backed Toni Iseman and Sue Kempf win Laguna Beach City Council seats amid a contentious campaign.

  • Working with New Jersey’s largest educators union, NJEA, to win a tough ballot initiative at almost a 2-1 margin in Camden, New Jersey.

  • Partnering with national non-profit, Trust for Public Land to conduct polling on open space ballot initiatives.

We’re also proud to announce that InsiderNJ has named Publitics principals, Matt Krayton and Henry de Koninck to their list of 2018’s top campaign operatives in New Jersey.

We offer our congratulations to our clients above and others who we had the pleasure of working with this election cycle. We’re looking forward to continuing to innovate and push the envelope to move opinion and win the conversation.  

Matthew Krayton